DIGITISING MONOGRAM IDEAS

I decided to bring paper and pen to Sketch to decide which of my monogram ideas look more professional digitally. I felt as though the monogram in the above left image could be the monogram I am aiming to create for my brand. Although I feel like this monogram would be successful, the flicks on the A and L were difficult to get perfectly and might need bit more work. 

KERNING

During our lecture we talked about the KERNING of letters. The first time I heard of Kerning I had no idea what it meant, after kyle introducing it to us I found it more and more interesting and started to notice many business’s that use kerning in the corporate identity.

SO.. what is Kerning?

Have you ever looked at a word or phrase you’re typesetting and something just looked off about it?It might just be a kerning problem. Kerning refers to the amount of space between two letters (or other characters: numbers, punctuation, etc.) and the process of adjusting that space to avoid awkward-­looking gaps between your letters and improve legibility.

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Sometimes a font’s default kerning isn’t ideal for certain letter combinations, so you’ll want to manually adjust it so the spacing between all the letters looks consistent. It’s important to note here that kerning is a visual exercise; it’s about the perceived amount of space between letters rather than the actual distance between them. Kerning involves adjusting your typography to look right rather than creating mathematically equal spacing.

Type is a funny thing in that it can be a sort of optical illusion. If you were to typeset a word with exactly equal spacing between each letter, it wouldn’t actually look evenly spaced. That’s because letters have unique shapes, like puzzle pieces, and need to be fit together in the way that works best for each pair.

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TEN TOP TIPS TO REMEMBER!!!!!!!!!

1. Take care of leading and tracking before kerning

2. Don’t let your font software kern for you

3. Create equal perceived space between letters

4. Understand spatial relationships between different letters

5. Kern your type upside down

6. Kern in groups of three

7. Don’t forget that less is more

8. Use different kerning solutions for large and small versions of your type

9. Watch out for challenging letter combinations

10. Practice a lot (and try out this Fun kerning game)

https://type.method.ac

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