User Personas for Elements Project:

What is a User Persona?;

Personas are not real people, but they represent them throughout the design process. They are hypothetical archetypes of actual users.

Personas are defined by their goals.

“A persona is a way to model, summarise and communicate research about people who have been observed or researched in some way. A persona is depicted as a specific person but is not a real individual; rather, it is synthesised from observations of many people”

Similarly, the authors of Universal Principles of Design state:

“Personas involve the creation of profiles for a small number of archetypal users, each profile representing a composite of a subpopulation of users. […] Each persona is typically represented with a photograph, name, description, and details about specific interests and relevant behaviours.”

“In brief, a persona is a fictional user, ideally based on real user research as part of the design process. The character, skills, priorities, and goals of this persona are used as a key point of reference during the rest of the design process”

My User Personas for Healthy Eating elements Project;

I created 2 user Personas of users that will be aimed towards my element  project. By creating these characters I am now able to use these when developing my project, as base lines to make sure that I am covering the essential information of 2 kids at the same age as my target audience.

Ben. The 8 year old boy, in Primary 5, that enjoys Food, and cartoons but hates science.


Jane. The 7 year old girl, in Primary 4, that enjoys Healthy eating, fitness and Disney, but hates Chemistry.


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