Updated Content for portfolio website

Personal Branding

This is the first Project that I worked on, I created many monogram and visual marque sketches perfecting each one as I went along to find the perfect fit for my brand, as well as creating a Monogram and Visual Marque for my brand I also worked on creating a set of Brand Guidelines that will allow people to use my brand correctly

Monogram

To start of the design of my Monogram. I looked at many different styles of monograms created by designers, I carried this out by looking at many different books and carrying out online research.

The first step I took when creating my monogram for my brand was to sketch out the many ideas that I had, by getting all my ideas out on paper I was able to see clearly which idea I liked best and which idea I would like to expand on.

From my Visual Marque sketches I still could not decide which idea I would like to elaborate on, to help me choose which idea would be suitable to me I used Adobe XD to digitalise my sketches.

I came to the conclusion that I would use a dove as my visual marque, as they are very graceful and beautiful animals reflecting peacefulness and good vibes, exactly what I want my brand to represent.

Visual marque

When I decided the structure of my visual marque I then concluded research on the the City of Melbourne and why they used specific colours, and known colour combinations. I then decided I would use blue as the fill for the the visual marque as its a dove, I felt blue would fit the theme of peace, also I love the colour blue so a win win.

Through the use of many sketches and research I had to start thinking of a suitable Visual marque that will fit with my monogram colours and theme. The first Idea I had that really stood out to me was using a line drawing for my visual mark. I used many books to gain ideas of other designers that have created visual Marques using the one line theme I was going for

I also enjoy drawing so I created many line drawing sketches to find which is perfect for my brand.

I then thought of the perfect monogram Idea for me was to combine the A and L of my initials together so that it is one long line. It took many attempt to find the structure of the A and L, until I thought of using a circle as an outline so the a and l was even in the middle and followed a nice circle structure.

I then thought of the perfect monogram Idea for me was to combine the A and L of my initials together so that it is one long line. It took many attempt to find the structure of the A and L, until I thought of using a circle as an outline so the a and l was even in the middle and followed a nice circle structure.

My Travel Application.

Brief.One of the projects I have worked on an app based around any sort of travel, that will be helpful to many users. The app that I decided to create was to be a quick and simple working app that will allow people that require certain dietary needs to find local cafe’s and restaurants in Belfast’s City Centre. I chose to base my app around Belfast because it is the place I know most about. After many critiques the original design process I was going to follow for this application changed as I included research on what makes a good Mobile App. I have illustrated many different

After I had the Basic structure of how wanted the monogram to look I then started to think about which colour I wanted my monogram outline to be, whether I want it with a noticeable circle outline around it, whether I wanted the circle to be filled with colour. I explored this using many different fill colours and outlining colours, although the best I feel worked for me was pink as it is a bright and happy colour.

Brand Guidelines

After creating my Visual mark and Monogram I began to look at which typeface I would like to use to represent my brand By doing this I found out which typefaces would match alongside my Monogram and Visual Marque and which type faces wouldn’t. I learnt that for my brand I needed a plain and simple text maybe following a one line theme like my monogram and visual mark. By placing many different fonts beside my Visual Marque and Monogram I found that the best font to match my brand is Arial. I felt Arial was a good font for my brand as it is plain and basic, which doesn’t take attention of the design of my monogram and visual mark.

Brand Guidelines

When creating a Brand identify it is very important to consider how other users can portray your brand in future references. It basically is an outline of the DOS and DON’TS of the Monogram, Visual mark and word mark and to show ways They can be used together. This set of guidelines focuses on colour, layout, consistency throughout, type and positioning.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll Up