Style guide for Elements application
I created a style guide with the items I used on my elements project. It includes the type face used, colour palette used, brand logo used and word mark used with brand.
What A Style Guide Can Do For Your Brand
Your brand style guide communicates your company’s design standards to your whole group. Having this document to reference for expected standards will make the lives of your designers, writers, and developers much easier and give them a solid framework to use as a starting point for their work.
Style guides can support marketing initiatives by ensuring that all messaging is relevant and related to your brand’s goals. Referencing a brand style guide ensures that content distinguishes a brand from its competitors, and is cohesive. This cohesion is important because it helps establish a strong brand voice that resonates with the audience, which is essential for building brand awareness. Over time, that awareness and consistency build trust.
When your company goes through a brand redesign, you should always createa new brand style guide to go along with it. It’s the best way to announce the rebrand to your team and get everyone on-board with new design guidelines.
Large companies with teams in different locations across the globe can benefit hugely from making their style guides available online. Skype, Adobe and Trello all publish their brand guides publicly so that employees can access them whenever they’re needed.
What’s In A Brand Style Guide
A style guide should include all the important guidelines for your brand’s identity and voice, especially the elements listed below. We’ve included examples from our own style guide, the Propoint Brand Book, to give you an idea of what yours might look like.
The Logo And Any Derivatives
Be sure to include the logo, along with its corresponding color formats for web and print. Instructions about the logo’s minimum size, and size in relationship to other assets, like taglines, should also be included to maintain the integrity of a brand’s visual identity during reproduction.
It’s also a good idea to include logo treatments that designers should avoid. Ensuring that logos are always applied consistently protects your brand equity.
Any typefaces used within the logo and marketing material should be a part of the style guide, along with their weights and a web-safe alternative, if necessary. Be sure to distinguish between fonts used for titles vs body copy, and include formatting preferences for copy.