For this case study the situation is to create a digital product that will provide a service to a specific end-user, specifically a way for the user to learn something new or to update their skills on a topic. People are always looking for courses/tutorials to expand their skill set.
For the Module IXD302: creative Entrepreneurship, I was assigned a task to design a digital product and a website that will be used to promote/sell the digital product. The reason for this is to make sure I am prepared for starting up my own future business and can follow the correct steps when creating a product/service. I was tasked with coming up with:
- A reasonable price to sell the product
- A name/ slogan/ brand for the product
- A specific target audience/end user
- A website design promoting the product
After carrying out all the relevant research and mind mapping ideas I came to the conclusion of creating a digital tutorial that will teach designers mainly (UI/UX) Designers the fundamentals of illustration, in hopes to further their knowledge and develop their work. I chose to feature the tutorial on cityscape illustrations as they require basic knowledge of common shapes e.g;
My aim of the tutorial is to provide tutorials to any users capital but in the given time frame I was able to create two main illustrations;
- London (The London Eye, The Gherkin, Buckingham Palace)
- New York (The Empire State building, Brooklyn Bridge, The World Trade centre)
The tutorial home pages each have a coloured background featuring the colours of the capitals flag.